Who: Manchester United F.C.
What: Became the World's most valuable brand in football
When: Announced by Brand Finance on 8 June 2015
The Manchester United became the World’s most valuable brand in the World football with 1.2 billion US dollars. Also, it became the first club to pass the 1 billion US dollar mark.
It was revealed on 8 June 2015 in the study titled Football 50 2015 released by the Brand Finance, a leading brand valuation and strategy consultancy.
The United has beaten Bayern Munich and Real Madrid to reclaim their position as the biggest brand in world football.
The Club’s record-breaking deals drive up the brand value which includes UK broadcast deal for Premier League rights commencing from the 2016-17 season worth 7.8 billion US dollars.
Manchester United Football Club is a professional football club based at Old Trafford in Greater Manchester, England. It was founded as Newton Heath LYR Football Club in 1878 and the name was changed to Manchester United in 1902 and moved to Old Trafford in 1910.