Who: Mobile app ASCIonline
What: Launched by Advertising Standards Council of India (ASCI)
When: 17 June 2015
Why: For consumer complaint against misleading advertisements
Advertising Standards Council of India (ASCI), the self regulatory body for content in Indian advertising, on 17 June 2015 launched the country’s first consumer complaint mobile app named ASCIonline.
ASCI launched this consumer friendly app with an aim to address the issue of misleading advertisements.
Features of the app ASCIonline
• It will allow consumers to raise their voice against misleading advertisements and register their complaint in an easy manner by providing advertisement details and the objection.
• It will allow users to attach files like image or video or YouTube link of the advertisement.

• It will allow a consumer to track the status of the complaints which he or she has registered on the portal with the help of the App.

The mobile app can be downloaded on android and iOS phone for free.

Advertising Standards Council of India (ASCI)
The Advertising Standards Council of India (ASCI), established in 1985, is committed to the cause of Self-Regulation in Advertising, ensuring the protection of the interests of consumers. ASCI was formed with the support of all four sectors connected with Advertising, viz. Advertisers, Advertising Agencies, Media (including Broadcasters and the Press) and others like PR Agencies, Market Research Companies etc.